Phil Hill is founder and principal of Phil Hill & Associates LLC (originally named MindWires). In this role, Phil is a market analyst and consultant specializing in educational technology strategy and organizational change management. He has assisted multiple colleges, universities, and systems of higher education in technology-enabled change initiatives, with an emphasis on the development of effective online and hybrid education strategies.

Along with the team at PH&A, Phil has helped several statewide systems of colleges and universities to select and implement educational technology solutions, guided many colleges and universities with their own educational technology decisions, led the organizational change management efforts at one of the largest higher education ERP deployments in the past five years, led the strategic planning and organizational design efforts for several educational technology programs, and provided guidance on educational technology markets. Along with Glenda Morgan, he is one of the lead writers for the On EdTech newsletter.