Jared Pearlman is Chief Strategy Officer at VitalSource. A co-founder of Verba (acquired by VitalSource in 2017) and passionate indie store advocate, Jared has spent his career building product solutions for the course materials market. Appreciating the importance of the why behind the what, he has spent the better part of a decade mining the resultant data for insights around student behavior, pricing, and evolving business models to understand, digest, and disseminate insightful industry data. When he’s not building slides for industry audiences, Jared enjoys playing guitar, reading nerdy histories, and half-heartedly trying to keep his two beautiful children from bossing around the family dog, Verne.